Web Design/
tix
Live Event Ticketing Platform for Independent Venues
Web Design I UX
2025
Customer
Tix Live, a ticketing platform built for independent venues and promoters.
Customer
Tix Live’s checkout flow was losing customers at the payment step, and independent venues found the listing tools confusing to manage. The product needed a faster, clearer path from event discovery to purchase.
The goal was to reduce checkout friction without stripping away the flexibility venues relied on.
Objective
Streamline the path from event discovery to confirmed ticket, on both the buyer and venue sides. The experience needed to feel fast and trustworthy for fans, while giving venues clear control over listings and pricing.
Service
Web Apps
User Experience
Interface Design
Checkout Optimization
Credits
Web Design: In-house Studio Team
Approch
The redesign started by mapping every drop-off point in the existing checkout funnel using session recordings and analytics. Findings pointed to unclear pricing and too many steps. A simplified, single-page checkout was prototyped, tested against the old flow, and refined based on measurable conversion improvements.
Solution
A streamlined checkout that reduces purchase steps and clarifies fees upfront, paired with a redesigned venue dashboard that makes listing and pricing events noticeably faster and less error-prone.
Checkout completion rates improved meaningfully within weeks of launch, and venue support tickets about listing errors dropped. Tix Live now has a foundation built to handle rapid growth in event volume.
