Branding/
nova
Renewable Energy Startup Powering Home Solar Adoption
Branding I App
2025
Customer
Nova Energy, a renewable energy startup focused on home solar adoption.
Customer
Nova Energy entered a market crowded with technical jargon and intimidating sales processes. The brand needed a visual identity and app experience that felt optimistic and easy to understand for first-time solar buyers.
The goal was to translate a complex technical product into something approachable and genuinely exciting.
Objective
Create a warm, energetic brand identity paired with a mobile app that demystifies solar ownership. The system needed to feel optimistic and trustworthy — guiding homeowners from first inquiry through installation and beyond.
Service
Branding
UI Design
APP Design
Illustration
Credits
Branding & App Design: In-house Studio Team
Approch
Research began with homeowner interviews to uncover the biggest sources of hesitation around going solar. Those findings informed a friendlier brand voice and a simplified visual language built around warm gradients and rounded shapes. Each app screen was prototyped and tested with real prospective customers before development.
Solution
A vibrant, optimistic identity paired with an app that walks homeowners through savings estimates, installation timelines, and energy tracking in plain language, replacing technical charts with friendly, digestible visuals.
The refreshed brand and app helped Nova Energy stand out in a crowded market and shortened the average time customers took to commit to installation. The identity now scales confidently across ads, packaging, and product.
